FROM RESEARCH TO APPLICATION

In the business-to-business world, understanding who you're targeting helps you improve messaging. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a detailed representation of your ideal business client based on real data and

Business services are the core of how companies stay competitive in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add real value.Examples include